For many SMEs in Indonesia, WhatsApp is the main sales channel. When chat volume grows, replies slow down and sales opportunities are lost. A WhatsApp AI agent can help, as long as it is used in the right situation.
Signs an AI agent is worth using
- The same questions come in every day, such as price, stock, opening hours, and how to order
- Chats arrive outside working hours and go unanswered
- Your admin spends most of their time on routine questions
What you need to prepare
An AI agent is only as good as the information you give it. Prepare an up-to-date list of products and prices, your shipping and return policies, and examples of the best conversations you have had.
Common mistakes
- No escalation path. Always set a rule for when a conversation is handed over to a person.
- Outdated information. When prices change, the AI agent's knowledge must be updated too.
- No monitoring. Review conversations regularly to find answers that need to be corrected.
Want to know if your business is ready? Try our AI readiness check.
